A modular series built around everyday grooming catches.Catch.
Fix.
Move On
Philips OneBlade
Role: Director & Concept Development Blonde Inc. AB
Grooming happens in small interruptions.
A missed spot.
An uneven line.
Something slightly off.
That’s the idea.
Instead of traditional ads, the work is built around everyday grooming catches.
Each scenario resolves with a quick fix and a clean result. The goal is to show OneBlade works beyond the face, in a way that feels direct and grounded. The execution stays controlled and intentional. Clean framing and tight pacing move quickly from problem to resolution. The focus is clarity.
This is a system, not a set of spots.
Each film follows a fixed structure:
Catch
Immediate, real moment.
Fix
Controlled close-up of the product in use.
Finish
Resolved. Ready to move on.
The system scales across audiences and environments without losing consistency.
The System
Built to Scale
Small moments structured into a scalable system.
Each scenario adapts across audiences and formats while maintaining the same structure.
A system designed for ongoing content, not one-off campaigns.